TrueProfit vs Triple Whale: Which Is Best For Your Store - TrueProfit

TrueProfit vs Triple Whale: Which Is Best For Your Store in 2023?

If you are a Shopify merchant looking for a profit analytics tool, you probably have heard of TrueProfit and Triple Whale – the two of the most popular tracking solutions built for Shopify.

But which one suits you the most? Let’s find your answer with our in-depth TrueProfit vs Triple Whale review.

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TrueProfit vs Triple Whale: An Overview

Before we dig into the detailed comparison of TrueProfit vs Triple Whale, we think it’s important that you know a bit more about the two apps and their target audience.

What is TrueProfit?

TrueProfit is the ultimate profit calculator app that connects and tracks all your expenses and ad platforms (Facebook, Google, Bing, Snapchat, and TikTok) in one place. It shows you your real-time profit with 100% accuracy, so you can trust the numbers and make smart decisions.

TrueProfit is a top Shopify profit-tracking solution
TrueProfit is a top Shopify profit-tracking solution

But that’s not all. TrueProfit also lets you analyze your profitability from different perspectives: product, customer, marketing channels, etc. You can see which products are selling well, which customers are loyal, which ads are working, and more, with one unified dashboard.

And the best part is, TrueProfit does all the hard work for you. It automates your accounting process by calculating advanced statistics and generating customizable reports. You can easily visualize your business performance and see your profits and losses at a glance. No more manual calculations, no more spreadsheets, no more headaches!

TrueProfit’s target audience: Shopify merchants who want to track all their eCommerce-related metrics like profits and losses, average order value, order metrics, etc. in real-time, with autopilot.

What is Triple Whale?

Triple Whale is a platform specially designed to help you accurately attribute your customer purchases to the channels you’re running your ad campaigns on.

For direct-to-consumer brands operating online stores, the iOS 14 changes significantly complicated the process of tracking ad attribution from third-party apps like Facebook. This was mainly due to the reduced visibility caused by users not opting to share third-party data.

Triple Whale is a robust attribution platform
Triple Whale is a robust attribution platform

However, Triple Whale comes to the rescue by employing first-party data and introducing the Triple Pixel. This allows Triple Whale to track and attribute accurately ad clicks and conversions, helping businesses overcome the challenges posed by iOS 14 changes.

Triple Whale’s target audience: Triple Whale’s user profile is slightly different from that of TrueProfit. The tool aims to help marketers to get comprehensive insights into their ad efforts through the platform’s robust attribution algorithm.

TrueProfit vs Triple Whale: A Head-to-Head Comparison

Now that you have a better understanding of what TrueProfit and Triple Whale is as well as their main feature and target audience, let’s compare the two tools in four criteria:

  1. Features
  2. Ease of use
  3. Pricing
  4. Integrations

#1. TrueProfit vs Triple Whale: Features

First thing first, let’s take a look at the main features of the two analytics tools to see how they differ from each other, and what kinds of functionalities each platform has to offer.


With TrueProfit, you can instantly track your real-time true profit while effortlessly syncing up ad spends, tracking costs, profit & loss, LTV, and more.

Though TrueProfit is well-packed with tons of advanced tracking features, here are the app’s highlighted ones:

Highlight features of TrueProfit:

  • Auto-tracking of all costs, including COGS, shipping cost, transaction fee, or any custom costs.
  • Real-time synchronization of ad spending from Facebook, Google, Bing, Snapchat, TikTok, Amazon, and more.
  • Profit tracker to assess your financial health with a real-time P&L Report.
  • Product analytics to gain insights into your most profitable items and bundles.
  • Customer lifetime value (LTV) analysis, including metrics like CAC (customer acquisition cost) and repurchase rate.

Triple Whale

Triple Whale provides easy-to-use dashboards that bring together the most crucial metrics and attribution data. As your trusted data source, it empowers you to make informed decisions, offering integrations with key platforms and e-commerce-specific AI, and more.

Customizable and personalized to suit your business needs, Triple Whale ensures you have the necessary data points at your fingertips.

Highlight features of Triple Whale:

  • Get benchmark insights for specific industries on metrics like ROAS, CPC, CPM, etc. across ad channels
  • Streamline ad performance through comprehensive insights and data visualization
  • Access real-time data for efficient marketing decision-making
  • Leverage product and customer analytics for profitable growth
  • Benefit from automated intelligence that detects anomalies and uncovers valuable insights


It’s a close tie. Both TrueProfit and Triple Whale have robust tracking capabilities and advanced analytics. TrueProfit is more suitable for tracking sales, order, customer, and any eCommerce metrics. Meanwhile, Triple Whale would better fit you if you want attribution software that helps improve your ad performance.

#2. TrueProfit vs Triple Whale: Ease of use

No one loves the idea of conquering such a steep learning curve when using a tool. Therefore, ease of use is the next crucial factor we are going to look into for TrueProfit vs Triple Whale comparison.


TrueProfit is famous among Shopify merchants thanks to its ease of use. The app only takes you around 30 minutes for setting up. Afterward, you will effortlessly gain access to all your store’s important profit and loss insights.

TrueProfit synchronizes and centralizes all your crucial data under color-coded graphs and charts. In addition, you can customize your reports to view only the metrics that matter the most to your business.

TrueProfit’s beautiful and modern dashboard - TrueProfit vs Triple Whale
TrueProfit’s beautiful and modern dashboard

Triple Whale

Along with Triple Whale’s robust tracking and attribution functionalities, the platform comes with a super modern and user-friendly dashboard.

All the reports within Triple Whale are visually and intuitively displayed, allowing you to stay on top of your business performance without the hassle. Also, another nice stuff about Triple Whale is that they provide video tutorials for all their features.

Triple Whale’s spacious and clean dashboard - TrueProfit vs Triple Whale
Triple Whale’s spacious and clean dashboard


It’s a close one, but with the color-coded system and intuitive design, TrueProfit has its slight advantage. TrueProfit’s dashboard is designed with the user in mind, featuring a modern, color-coded, and well-designed UX/UI that makes it easy to navigate and understand your e-commerce analytics.

#3. TrueProfit vs Triple Whale: Pricing

To put into perspective, here’s a basic table between TrueProfit vs Triple Whale pricing plans:


Basic$25/month– Real-time profits & losses analytics

– Customer reports like LTV, LTV:CAC ratio, etc.

Advanced$50/month– All Basic plan features

– P&L reports

– Product analytics

– Advanced shipping cost settings

– Shopify Shipping auto-sync

Ultimate$100/month– All Advanced plan features

– Advanced COGS Settings

– Product bundle analytics

EnterpriseFrom $200/month, based on revenue– All Ultimate plan features

– Custom features and support

Triple Whale

Growth$129/month– Dashboard

– Pixel

– Anomaly Detection

– Post-Purchase Survey

– Affluencer Hub

– Web Analytics

– Benchmarks

– Mobile App

– Live Chat Implementation Support

Pro$199/month– All Growth plan features

– AI-Powered Recommendations

– RFM Audiences

– Activity Feed

– Cart Analysis

– Customer Data Platform

– Cohort Analysis

– 60/90 Day LTV Analysis

– Dedicated CSM

Enterprise$279/month– All Pro plan features

– Creative Cockpit

– Product Analytics

– Bidirectional API

– Dedicated Enterprise CSM

– Strategic QBRs with Ecommerce Growth Strategist


TrueProfit has four pricing plans, ranging from $25 to $200 per month:

  • Basic Plan: $25/month | 300 orders/month | + $0.2 per exceeding order with a maximum surcharge of $300. This plan includes real-time profits & losses analytics and customer reports like LTV, LTV:CAC ratio, etc.
  • Advanced Plan: $50/month | 800 orders/month | + $0.1 per exceeding order with a maximum surcharge of $400. The plan gives you all the BASIC plan features, plus P&L reports, product analytics, advanced shipping cost settings, and Shopify Shipping auto-sync.
  • Ultimate Plan: $100/month | 2,000 orders/month | + $0.05 per exceeding order with a maximum surcharge of $500. The ultimate plan provides you with additional premium features like advanced COGS Settings or product bundle analytics.
  • Enterprise Plan: from $200/month, with pricing based on your last 12-month revenue. TrueProfit’s Enterprise offers you unlimited orders, no extra order fees, and access to all premium features.
TrueProfit’s pricing plans
TrueProfit pricing plans

Triple Whale

Triplewhale offers a transparent pricing structure tailored to your revenue and chosen plan.

Previously, Triple Whale only had two pricing tiers, and the key distinction between the two plans was that one includes access to Triple Pixel, while the other does not.

As of 2023, Triple Whale now has three pricing packages, with pricing increasing incrementally based on your Shopify revenue. And the important part is the Triple Pixel is included even with the lowest plan.

If your gross revenue over the last 12 months is less than $250K, you can begin with the first plan at $100 per month. This grants you access to an integrated dashboard that visualizes your data and generates insightful reports on your web analytics, basic attribution features, and industry benchmarks.

Triple Whale pricing plans
Triple Whale pricing plans


In general, TrueProfit takes the win. You can choose the plan that suits your order volume and budget, and enjoy a longer free trial period. TrueProfit offers four pricing plans: Basic, Advanced, Ultimate, and Enterprise, with prices ranging from $25 to $200+ per month. Each plan includes a range of features to help you track your store’s profitability, with higher-tier plans offering more advanced features and a higher monthly order limit

However, in terms of the value of money, it’s safe to say that both are worth considering for investment based on your business’s scale.

#4. TrueProfit vs Triple Whale: Integrations

And last but not least, one of the crucial factors you must consider when finding a profit-tracking tool is the supported integrations. An ideal tool should offer as many integrations with your applications, ad channels, and shipping platforms as possible.


TrueProfit offers one-click integration with top ad channels like Facebook, Google, Bing, Snapchat, TikTok, etc. This allows you to effortlessly sync and track your ad spends without manual data entry.

TrueProfit’s extensive integrations
TrueProfit’s extensive integrations

Plus, the platform also integrates with up to 6 shipping platforms (Shippo, ShipStation, Shipwire, ShippingEasy, ShipBob, and Shiphero), enabling you to factor in shipping costs accurately. The app also supports integration with other platforms, including marketing platforms, to gather and consolidate all relevant data for calculating your true profit.

Triple Whale

As a top attribution software, Triple Whale also provides extensive integrations with all the big ad channels. Some notable names include Facebook, Google ads, TikTok, Snapchat, Twitter, etc.

Moreover, the platform also supports integration with top sales & marketing tools like Klaviyo, Recharge, or KnoCommerce.


It’s a draw! Both TrueProfit and Triple Whale integrate with various platforms and apps to enhance e-commerce analytics and attribution.

TrueProfit integrates with Shopify stores and pulls financial data from multiple sources into one unified dashboard to show an accurate real-time profit. Triple Whale integrates with popular apps and networks, including commerce platforms and marketing channels, to bring all the stored data into one cohesive view

TrueProfit vs Triple Whale: Closing Thoughts

Through this review, TrueProfit vs Triple Whale is excellent platform for e-commerce analytics and attribution. Both platforms have their strengths and unique features, and it’s important to consider your business needs when choosing between them.

If you need an affordable platform that allows you to track all your profits and losses, order analytics, customer insights, and product metrics, then TrueProfit may be a good fit for you. However, if you’re looking for attribution software that can help improve your ROAS, then Triple Whale may be a better choice. Ultimately, it’s up to you to decide which platform is the best fit for your business.

If you find this article helpful, be sure to stay tuned and check out for more up-to-date reviews and insights!

Discover what proper profit-tracking looks like at